Because this is the sort of news we pay attention to

Power Company bosses paid too much
That's not what the headline said, but it sure is what most people are going to think.  The difficulty that everybody has is that their power prices have risen, service is still incredibly bad, and yet managers are being paid more for their years work than most people have made in their current role.
It is sad and it is twisted.
It's also something we hear from our customers, they are sick of paying too much for their power and not getting any type of service in return.  One of the most common questions we get is 'What can we do?'
The answer is - stick it to the Power Companies, buy a Power Panda and start slashing your bill.
Just to give you an idea, if every person in Tauranga purchased a Power Panda, Trustpower (the dominant company) would loose $33 million a year.
They'd probably have to pay their management less.